International Journal of Market Research
Title Abbreviation
Int J Market Res
Electronic ISSN
2515-2173
Readership
Academicians, Ethicists, General Practitioners, Health Professionals, Health Scientists, Health Service Researchers, Managers, Policy Makers, Researchers
Scope
Founded in 1958 the aim of the International Journal of Market Research (IJMR) is to publish original research addressing key challenges in market research and insight.
The IJMR is first and foremost an applied journal that seeks to encourage a dialogue between practitioners, academics, and those in the business or public sectors who rely on research and insight to make effective decisions, deliver impact and drive change. IJMR publishes theoretical and empirical papers from both established and emerging scholars, from a wide range of methodological backgrounds.
IJMR seeks to achieve impact through the relevance of the work it publishes. Papers must address a problem of relevance to stakeholders and provide actionable insights for practice. Whilst broad based, IJMR typically publishes papers that either make a methodological contribution or are novel examples of applied consumer research.
Sponsoring Association(s)
Market Research Society (MRS)
Publisher Name
SAGE Publications - UK
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Impact Factor
JCR Categories/Rank
Circulation
Electronic Circulation
Frequency
Journal Contact
Author Submission Guidelines