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International Journal of Market Research

Title Abbreviation

Int J Market Res

ISSN

1470-7853

Electronic ISSN

2515-2173

Therapeutic Area

Health Economics/Outcomes Research, Health Policy, Health Services Research, Research

Readership

Academics, Biomedical Researchers, Health Scientists, Health Service Researchers, Managers, Policy Makers, Public Health Professionals, Researchers

Scope

IJMR is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues. eaders are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. In summary, the IJMR is the place to find new thinking in research, insight and data. The content is rigorously vetted, stimulating and essential reading.

Sponsoring Association(s)

Market Research Society (MRS)

Publisher Name

SAGE Publications - UK

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