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Journal of Medical Marketing

Title Abbreviation

J Med Mark

ISSN

1745-7904

Electronic ISSN

1745-7912

Therapeutic Area

Administration, Health Services Research, Medical Technology, Pharmacy, Research

Readership

Academics, Administrators, Consultant Pharmacists, Educators, Health Scientists, Health Service Researchers, Healthcare Executives, Hospital Administrators, Managers, Medical Directors, Medical Writers, Outcomes Manager, Pharmaceutical Benefits Managers, Researchers

Scope

The Journal of Medical Marketing is an international journal for academics and healthcare executives in a marketing or strategic management role in the pharmaceutical, medical device or diagnostic sectors of the global medical industry. The Journal is positioned to help facilitate communication and cooperation between researchers, healthcare professionals and marketers across both academic and industrial spheres. Every quarter, the Journal publishes a wide range of peer-reviewed papers, including empirical research articles, case studies and professional perspectives of importance and practical relevance to medical marketers. The Journal encourages authors to submit work related to analysis of existing practice and application of new technologies for competitive advantage.

Sponsoring Association(s)

No associations affiliated with this journal

Publisher Name

SAGE Publications - UK

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