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Journal of Medical Marketing


Title Abbreviation
J Med Mark
ISSN
1745-7904
Electronic ISSN
1745-7912
Readership
Academics, Administrators, Consultant Pharmacists, Educators, Health Scientists, Health Service Researchers, Healthcare Executives, Hospital Administrators, Managers, Medical Directors, Medical Writers, Outcomes Manager, Pharmaceutical Benefits Managers, Researchers
Scope
The Journal of Medical Marketing is an international journal for academics and healthcare executives in a marketing or strategic management role in the pharmaceutical, medical device or diagnostic sectors of the global medical industry. The Journal is positioned to help facilitate communication and cooperation between researchers, healthcare professionals and marketers across both academic and industrial spheres. Every quarter, the Journal publishes a wide range of peer-reviewed papers, including empirical research articles, case studies and professional perspectives of importance and practical relevance to medical marketers. The Journal encourages authors to submit work related to analysis of existing practice and application of new technologies for competitive advantage.
Sponsoring Association(s)
No associations affiliated with this journal
Publisher Name
SAGE Publications - UK
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